Launches and Sales

Developers resumed project launches after the Jun school holidays.

In Jul 2026, 2 major non-landed projects and 2 boutique project – Duet @ Emily, Dunearn House, Lentor Gardens Residences and The Bronze were launched for sale. A total of 889 units were launched for sale, a sharp reversal from the 0 units in Jun 2026 but 18.6% lower than a year ago.

The first project in Turf City, Dunearn House got off to a strong start, selling 212 out of 250 units launched in Jul 2026. It offered buyers an opportunity to stay in the prestigious Bukit Timah belt. As Turf City develops with more housing, amenities and Turf City MRT station, the buyers may potentially reap the benefits in the future.

Lentor Gardens Residences sold 270 out of 499 units in Jul 2026 as buyers were attracted to the visible and physical transformation of the enclave, anchored by the completion of Lentor Modern and its integrated mall. More than 80% of the units sold were in the sweet spot price of below $2.5 million in the Outside Central Region (OCR).

Developers’ sales in Jul 2026 jumped by more than 4 times to 731 units from 156 units in Jun 2026 but it is 22.2% lower than Jul 2025.

Developers were estimated to have launched 4,516 units in 7M 2026, 21.5% lower than the 5,751 units in the same period in 2025. Sales was estimated at 4,885 units in 7M 2026, 11.6% lesser than the 5,527 units sold in 7M 2025.

Launch and Sold Units (excl EC) in last 12 months

Source: URA, Huttons Data Analytics (data downloaded on 15 Aug 2026)

Purchases by Market Segments and Price Range

Projects in the Rest of Central Region (RCR) dominated the top sales table in Jul 2026.

Buyers were more selective in their buying decisions, seeking out projects that offered deep value in location and prices. For example, Union Square Residences, a centrally located mixed-use development in District 1 drew buyers and topped the best-selling projects for three consecutive months.

Hudson Place Residences, Narra Residences, One Marina Gardens and The Continuum have been among the best-selling projects at least 3 months in a row as well.

Narra Residences, the only project launch in the Dairy Farm private residential enclave in 2026 has been among the best-selling projects for 7 months in 2026.

The Continuum, the first freehold project launch with a large land size above 200,000 sq ft in the Katong area in almost 20 years, has topped the best-selling projects table since Nov 2025.

Top Projects by Sales in Jul 2026

Source: URA, Huttons Data Analytics as of 15 Aug 2026

Singaporean buyers made up 87.6% of the purchases in Jul 2026.

Close to 40% of the sales were in the range of $2.5 million to $5 million due to the launch of Dunearn House in the CCR. About 58% of the sales in Dunearn House were in this price range.

2 Singaporeans bought a semi-detached house at Hillcrest Road for $14.1 million and a detached house at Jalan Tua Kong for $13.8 million, respectively.

Purchases by Residential Status and Price Range in Jul 2026

Source: URA, Huttons Data Analytics as of 15 Aug 2026

Purchases by Foreigners

There were 12 sales of new residential homes to foreigners in Jul 2026.

A 2,949 sq ft unit in Skywaters Residences was sold to a foreigner for $17.3 million in Jul 2026.

Proportion of Purchase by Foreigners

Source: URA, Huttons Data Analytics as of 15 Aug 2026

Executive Condominiums

Developers sold 27 EC units in Jul 2026 at a median price of $1,843 psf.

Outlook

Due to the Lunar Seventh Month starting on 13 Aug 2026, there is unlikely to be any project launch in Aug 2026.

Sales in Aug 2026 is estimated to be between 150 and 250 units.

After the Lunar Seventh Month ends on 10 Sep 2026, Amberwood at Holland, Lucerne Grand and The Serra Residences will be launch for sale.

Amberwood at Holland will be the first project in the new Holland Plain private residential precinct. It is less than a 10 minutes’ walk to King Albert Park MRT interchange station.

Lucerne Grand is the first project in the Lakeside precinct in 10 years and enjoys doorstep access to Lakeside MRT station.

The Serra Residences is opposite Health City Novena and a short 8 minutes’ walk to Novena MRT station and Novena Square.

Singapore’s economy has expanded strongly in 1H 2026 by 6.1% and MTI has revised its growth forecasts to 4.5% to 5.5% for 2026. This auger well for the property market and may boost buying demand.

Developers are estimated to launch up to 7,000 private residential units in 2026, the lowest since 2023.

Barring unforeseen circumstances, transaction volume is estimated to be between 7,500 and 9,000 units while prices are estimated to grow between 2% and 5% in 2026. This is in line with MTI’s forecast of 4.5% to 5.5% economic growth.

Upcoming Projects in 2H 2026

* in alphabetical order followed by chronological order

Source: URA, Huttons Data Analytics as of 15 Aug 2026

Source: Huttons Group